All online marketers know the allure of email list marketing and how profitable it can be. Even though it is not hard to put it all together, there are many challenging aspects. That fact alone accounts for the relatively low number of successful email marketers. But you should not let that get in your way or otherwise dissuade you from doing it. If you are unaware, then we will tell you to do some learning before jumping into it. Become prepared and arm yourself with knowledge because there is a learning curve. The smart approach is to be patient and discover the important information, first.
After the CAN-SPAM Act was passed years ago, the only way to go with using email became permission-based email marketing. Actually, those who were smart knew that all along, but the law just put a legal stamp of approval on it. So what you simply will do is use the optin so you can get the contact information from people.
Even if you are sending commercial emails as a sole-proprietor or an individual, meaning not a company, you still must abide by the law and gain permission with the optin.
When it comes to coding format for your emails, do some reading and find out more about sending text versus HTML formatted emails. You want your emails to be acted upon, and the additional flexibility with HTML can allow for that to happen. Some of those powerful options include adding appropriate graphics and changing fonts. A large file sized email with lots of graphics may cause loading problems which is just a bad scene and will be deleted pretty fast. Keeping an eye on your open rates and what you use in emails will be good feedback for you, too.
There is no way you can avoid the term, open rate, if you get involved with email marketing. You want to achieve the highest open rate you can get, and that is what so many marketers strive for every day. Some people do not like to wait for the email to open, and they may want it to open if it is number one in line.
But just because it is opened does not mean it is read, and that is where you may run into some inaccurate information. Nevertheless, open rates that are higher are much better than those that are lower.
There is a lot to learn when you begin reading about email marketing. You know that nobody gets a 100% conversion rate, or click through rate with anything. Do not be satisfied with average results because you can find a way to improve everything if you are willing to make the effort. Relationship marketing is what drives email marketing, and that is the bottom line that is most important.
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