While squeeze pages are more difficult to deal with, a landing page on your site can introduce people very quickly plus they are on your site. How well your landing page converts visitors to interested readers should matter a great deal. Two very important areas for optimizing are testing and having a solid base of knowledge. We think you may be interested in the following landing page optimization techniques, and if you think you do not know about them than continue reading.
What you want to do is create a good impression by keeping your page simple and with less clutter. Your goal is impress people with one important thing as determined by you rather than six things.
Remember that a landing page is not always the same thing as a squeeze page, and if that is the case then your approach is different. Many people now choose to use videos on landing pages which can work quite well if the video is good. Think in terms of your most desired response from your visitors, and that is your guide as you create your landing page. When you think about copy, you should not only think about the words but also the layout. That is why it is important for you to have some idea about copywriting, and we always tell this to people. People everywhere are always in a hurry, it seems, which is why they are scanners more than anything else. Usability is an extremely important aspect of any site, and the ease with which your visitors can read on your site will make a difference. It is easy to ensure that your site is easy to read and not hard on the eyes.
Analytics by the big search engine people is free and a solid application for tracking people. There are all kinds of data you can glean from your site, and this is what will enable you to fix problems. So when you see something wrong, then you can make changes and then see what that produces. The only thing you should remember is to not just depend on these stats.
Creating a more stable landing page is all about knowing in what direction you’re moving. After reading this, you should have much more confidence about your prospects for your landing pages.
Aside from the mechanics of testing, hone your copywriting skills and especially with headline writing. After you have improved your conversion rates, then you can begin working on other areas.
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