Not that long ago, videos were seldom used online because they were slow and couldn’t play properly on many computers. Do you remember when YouTube suddenly came to life and made it easy to embed videos into your pages in a non-intrusive way? A lot has changed since the beginning of the Internet; these days videos are commonplace. It seems that everyone uses YouTube, either for fun or to promote something. Video marketing is now quite competitive, and you have to pay attention to the quality of your videos. If you want to get better results from your videos, keep the following principles in mind.
Making a succession of videos is a lot more effective than making one all by itself. It’s also important to make it easy for people to access all of your videos, which is why you should have your own channel on a site like Vimeo or YouTube. This gives people one place where they can view every video that you make. The series will bring in more and more viewers as time goes on and it will keep people interested in you and whatever project it is that you are trying to promote. The easiest way to do this is to create one longer video, break it down into smaller and shorter segments and then publish those segments over time. Don’t forget to include a call to action in your video. Most people think that videos don’t need to have a call to action, that they should just be informative. But if you think about it, it only makes sense that for a video to be an effective marketing tool it has to guide your prospects to do something. In many cases, this means giving your viewers a reason to visit your website. Your video has to contain a clear message about what the viewer should do next. You don’t want to confuse them and leave them thinking “well, what now?”
When using videos, you will be able to do case studies that provide visual and audio information. Not every video has to have you in it for it to work. Video based testimonials (and also audio) can help you generate more sales. Once you get them, upload them at your convenience. All you need is the video they take and then you can do the tagging, the descriptions, the promoting, the embedding, etc. Sometimes a longer video (made by you) going over the various aspects of what you have to sell can help generate sales. Case study videos are great but make sure you don’t go over your maximum time allotment or you run the risk of having your videos getting cut off prematurely. You have many choices when it comes to marketing on the internet. It is important that you make sure that a part of those campaigns is video based. Your videos must, of course, be appealing and fun to watch if you want to achieve anything from them. We’ve covered some helpful ideas that can be used to enhance your video marketing campaigns, so make good use of them.
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