There are two types of Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Organic or natural results. PPC advertising is paying for a result when someone searches the Internet for a service or product. Many people, when they search, know the difference between a paid advertisement and a natural organic result. The paid ads are almost always at the top of any page and on the sidebar. You know, the ones in pink… Those are paid results. Someone is paying good money anytime someone clicks an ad and lands on a company website. Anyone can pay his or her way to the top position. For...
