Different Ways To Promote Your Catering Business

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When you are planning to launch a new cuisine outlet or a café, how do you go about marketing it? Promoting the place, the menu and what you would be offering would make a difference in how many people start to visit your outlet from day one. It depends on the location of your business, the kind of people you are targeting and the menu items or cuisine you would be offering. Make a mix of traditional and innovative approaches to suit your promotional budget.
Start locally
It is important to start small and locally. Most eatery businesses start small. It is important to advertise locally to begin with. To get flyers to be distributed locally as well as get your ads published in the popular local newspapers. These might be old promotional techniques, but they are still effective. Before you order in 6 page menus for print ensure that you get the flyers designed and circulated in the right places like neighborhood malls and offices near to your eatery’s address.
Different printed solutions
With a comprehensive printer supplier by your side you can get started. For instance, a commercial printer will be able to get you 6 page menus as well as flyers, posters and brochures designed as required. When you place bulk orders for all prints that you require, you will be paying less as compared to ad hoc printing requests from time to time. It is best that you plan out your promotional campaign well so that all prints can be done in one go. Get to know a company that provides printing services for all your business needs right here. 
Use online media
Besides using printing solutions which are the traditional approach you could also opt for online ads. These are fast, cheap and effective as well as eco friendly. Get yourself sponsored on main eatery directories that are popular in your region. Get yourself advertised on popular apps as well as these are used by people more and more. These are simple yet effective ways to create awareness through the online medium. You could also start off with your online site which will give credibility to your business.
Get social
Once you have created an initial awareness it is time to tap into the social circles. Start by advertising on popular social media sites so that the right people in your region as well as those who have similar tastes would see your eatery ad and be intrigued to try it out. By launching your own social media pages you can get followers who will get notifications of new posts that you put up about new offers, new menu items and so forth. This is an ongoing and effective way to keep up the interest among your regular visitors.

Important Metrics For Analysis

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What data should you rely on when it is about selecting your required keywords? Well, you could go with the idea of brainstorming the keywords, but you would not really make it far if you fail to observe the right metrics. Because metrics are the objective criterion that is used to take decisions that are data driven, which in turn makes search an efficient marketing channel. But what are the metrics you need to look upon? Well, read on!

Search volume
The average of the search volume per month is one important metric that is widely used while researching for quotes, check out at http://marketingquotes.com.au/compare-app-development-quotes/. This metric is obtained from the Keyword planner of Google, and is a free tool that could be used with AdWords. Generally, the user opts for the perfect match type for representation of volume of search for a particular keyword that is more precise. If the business you run is a local one, ensure you mention the geography in order to obtain regional search volumes.

Change of search volume over time
This metric is usually ignored. It is vital to know how the volume of search varies with time.  Once you have analyzed this data, it is easy for you to land upon a single number, be it positive or negative, by making use of the formula of a slope. To turn this data useful for you to decide keywords, you would have to go for an average of twelve months of search volume.

Quantity of results
Google has mentioned in a lot of occasions that the displayed value for a search that indicates the total number of the obtained results is not really a metric of accuracy. But it is worth taking a look at, if it is approximated, especially for searches lesser than displayed average results. The keyword planner of Google offers a metric that is of competition to the cheap AdWords. This number is generally mistaken as a metric to indicate the hardships of ranking among organic SERPs. This metric provides insights of total count of advertisers who displayed on every keyword that is relative to entire keywords over Google.

Curve buckets of Search demands
The industry of SEO has got a tendency to give away the terms. Even when it is about the curve of search demand for keywords, it is not really an exception. It is better to plot a graph for your keywords and group them accordingly by making use of real numerical values than just assuming it is a long tail keyword.

KOB metric
The KOB metric (Keyword opposition to benefit) plays a decent role of assessing the competition, volume and cost in one single value of metric. To be simple, it obtains the probable value metric of first position from the top and uses a “difficulty” metric to divide it.

Match type ratio
This metric could be used as proxy to identify if the keyword’s intent is uniform or fractured. This could be done by dividing keyword’s search volume of broad matches with the keyword’s search volume of precise match.